2 May 2023

Toshiba announces a global technology alliance with Loftware

Toshiba has agreed with Loftware, the global leader in Enterprise Labelling and Artwork Management solutions, to enter a global technological alliance for the development, support and approval of Toshiba drivers for the Loftware NiceLabel suite of products.

Neuss/Germany, May 2023

The global agreement enables the NiceLabel drivers for Toshiba printers to have full service and support directly from Toshiba which together lead to a perfect match of label software and printers. Through this collaboration starting in Europe, Toshiba will expand its software portfolio enabling its Auto-ID Business Partners to increase their value offering by selling more advanced solutions and generating new opportunities for them. Many end users demand complex labelling solutions and Toshiba and its network of channel partners is well placed to fulfil such demand.

“As part of our digital transformation initiative, the newly extended product line-up shall help Toshiba Auto-ID Business Partners to meet the evolving labelling demands of their customers”, says Angel de Juan, Vice President of European Auto-ID Sales at Toshiba. “By partnering with Loftware we are able to offer our European customers holistic cloud-based labelling solutions which will help them to provide a bigger offering to their customers including additional services opportunities.”

“We’re delighted to conclude the alliance agreement with Toshiba," said Paul Vogt, Loftware Vice President, Channel and Alliances Programs and Strategies. “Users of Toshiba Tec printers will now be able to control label printing centrally and standardize their processes and workflows, enabling them to meet customer and industry demands for new label formats, new technologies, and new standards for product track and trace.”

Advantages for Toshiba’s Auto-ID Business Partners

The collaboration with Loftware will lead to a lot of advantages for Toshiba Auto-ID Business Partners. They will not just gain the opportunity of accessing the NiceLabel range of the cloud and the on-premise-labelling software, it will also help them to win bigger solution sales and meet end user demand for cloud-based enterprise labelling solutions. As a result of that, the Partners will now be able to add new services to their offering that will help to enhance the experience their customers have when they are running Toshiba label printers. Toshiba together with NiceLabel will enable advanced software options to those channel partners who are eager to develop their solution selling capability. Further information is available at http://www.toshibatec.eu

About Toshiba Tec

Toshiba Tec Corporation is part of the Toshiba Group, which operates in various high-tech industries. Toshiba Tec Corporation is a leading provider of information technology products with numerous applications in industry, logistics, commerce, healthcare and services. Headquartered in Japan with over 70 offices and subsidiaries worldwide, Toshiba Tec Corporation helps companies transform the way they create, store, share, manage and display information.

Toshiba Tec Germany Imaging Systems GmbH is part of the globally operating Toshiba Tec Corporation. The product range includes printers and multifunction systems, as well as effective software solutions for document management. Innovative digital signage solutions and label printers with a wide range of applications in the industrial, logistics, retail, healthcare and service sectors round off the product range. Toshiba Tec Germany Imaging Systems GmbH's HQ is in Neuss, Germany, where European business activities are managed and coordinated.

About Loftware

Loftware is the world’s largest cloud-based Enterprise Labeling and Artwork Management provider, offering an end-to-end labeling solution platform for companies of all sizes. Maintaining a global presence with offices in the US, UK, Germany, Slovenia, China, and Singapore, Loftware boasts over 35 years of expertise in solving labeling challenges.

Loftware help companies improve accuracy, traceability and compliance while improving the quality, speed, and efficiency of their labeling. As the leading global provider of Enterprise Labeling and Artwork Management, along with Clinical Trials Labeling and Content Management, Loftware enables supply chain agility, supports evolving regulations, and optimizes business operations for a wide range of industries. These include automotive, chemicals, consumer products, electronics, food & beverage, manufacturing, medical device, pharmaceuticals, retail and apparel.




Toshiba Tec Germany Imaging Systems GmbH

Akira Ito | European Product Marketing Manager 

Email: Akira.Ito@toshibatec-tgis.com