11 February 2021

BLI Winter 2021 Pick Awards

Outstanding Achievement for e-BRIDGE Next A4 MFPs

Toshiba Receives Keypoint Intelligence’s Esteemed BLI Winter 2021 Pick Awards.

Toshiba‘s latest e-BRIDGE Next A4 multifunction devices combine impressive ease of use, full functionality and value to earn BLI Awards.

Global market intelligence and testing company Keypoint Intelligence acknowledges Toshiba’s commitment to innovation by presenting the multifunction printer (MFP) provider two Buyers Lab 2021 Winter Pick Awards based on ease of use, dynamic features and exceptional value.

The respected global market research company Keypoint Intelligence specifically selected Toshiba’s latest A4 multifunction devices e-STUDIO330AC as Outstanding A4 Color MFP for Mid-Size to Large Workgroups and e-STUDIO400AC as Outstanding A4 Color MFP for Large Workgroups. BLI Pick Awards stand alone in the industry and are hard earned awards as they are based on rigorous testing, including an extensive durability assessment and evaluation of key attributes such as usability, image quality and value. Having undergone rigorous testing within a year’s time, the best performers qualify to be ranked ‘outstanding’ by the company’s experienced analysts and technicians.

“Toshiba is an exceptional choice for mid-size and large workgroups seeking a color MFP,” said Kaitlin Shaw, Keypoint Intelligence’s Associate Director of A4 Hardware. “For a significantly lower than average cost per page compared to in-class models, businesses get high-performing, user-friendly devices with excellent feature sets. And Toshiba’s open and embedded platform enables integration with an array of solutions and cloud services that can help reduce costs and boost productivity even further. The value propositions that these Toshiba MFPs offer to mid- and high-volume environments is truly remarkable.”

Toshiba’s Award-Winning Features & Benefits


Impressive ease of use:

Toshiba’s recently introduced A4 MFPs are equipped with the same large (10.1-inch) and intuitive touchscreens as the A3 models. These are the first Toshiba own models with the sophisticated e-BRIDGE Next user interface, which permit effortless customisation and programming. The print systems’ integrated duplex single pass feeders (DSPF) further enhance user efficiency by copying and scanning (to file or email) single-sided originals at up to 120 double-sided impressions-per-minute. The Toshiba MFPs’ 150,000 maximum page duty cycle and up to 18,400-page toner yield also equip organisations with significant flexibility to complete virtually any print project.

  • High-quality output, powerful productivity and reliability:
  • The e-STUDIO330AC and e-STUDIO400AC produce 33 and 40 exceptionally high-quality pages-per-minute respectively at an under seven-second first-copy-out-time. Toshiba’s newest A4 systems also set the industry standard for perfect reliability with zero misfeeds during Keypoint Intelligence’s testing.

Premium Feature

  • Toshiba’s unique e-BRIDGE Next technology creates substantial time-savings and efficiency by automating routine workflows for individual employees as well as entire departments. The company’s UI easily integrates with Toshiba and third-party solutions to further increase business productivity.
  • Toshiba’s e-BRIDGE CloudConnect cloud platform performs continuous remote monitoring, diagnostics and firmware updates to the company’s e-STUDIO devices
  • The company’s MFPs additionally protect client data with self-encrypting hard drives featuring Toshiba’s proprietary wipe technology.

Exceptional value propositions:

  • Toshiba’s e-STUDIO330AC/400AC series deliver a much lower-than-average cost per page and a less expensive total cost of ownership in contrast to comparable in-class systems.

“It is an honour to receive Buyers Lab Winter 2021 Pick Awards for both our latest Toshiba A4 MFP’s” says Stefan Lottmann, Manager European Product Marketing at Toshiba Tec. “Having access to A4 systems with the full set of functionality and services offered by the Toshiba developed controller technology combined with the proven reliability of our A3 systems is what the market asked for and our customers appreciate.” 

The availability of these products throughout Europe may vary from country to country.


Toshiba Tec’s Industry-Recognised Technology

Since 2010 Toshiba Tec has won eight Pick Awards, including these two in Winter 2021. 


About Keypoint Intelligence

For 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognised as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector. 


About BLI Office Hardware Pick Awards

Buyers Lab Picks stand alone in the industry and are hard-earned awards as they are based on rigorous testing, including an extensive durability assessment and evaluation of key attributes such as usability, image quality, and value. Each product that passes its lab test earns the Highly Recommended or Recommended Seal and a Certificate of Reliability, with the best performers qualifying as Pick contenders.


About Toshiba Tec

Toshiba Tec Corporation is part of the Toshiba Group, active in various high-tech industrial sectors. Toshiba Tec Corporation is a leading provider of information technology products with many applications in industry, logistics, commerce, healthcare and services. With headquarters in Japan and over 80 subsidiaries worldwide, Toshiba Tec Corporation helps organisations transform the way they create, record, share, manage and display information.

Toshiba Tec Germany Imaging Systems GmbH is part of the globally operating Toshiba Tec Corporation. The product range includes printers and multifunctional systems and effective document management software solutions. Innovative digital signage solutions and label printers with a wide-range of industrial, logistics, trade healthcare and service sector applications round off the product range. Toshiba Tec Germany Imaging Systems GmbH's HQ is in Neuss, Germany, where European business activities are managed and coordinated.


Further information is available here or from the following contact:

Lars Götzsche

General Manager | European Sales & Marketing Division